March 4th, 2009

Moodboard: Aaron McGill

Moodboard Aaron McGill

Drawn from key interview points.

Such As:
Principal Workspace: The Store
5000 sq ft 3500 Store 1500 Warehouse
Working on floor primarily.
Active environment. Music, yelling, chatting
1:40
Music varieties: Eclectic
2:15
Chaotic, colorful
2:45
Color waves in organization of product
60% Working/40% Organizing
3:38
Favorite aspect: FInding right piece for the person
4:30
Not too much that can be changed. Flow through the store is important.
5:00
Basement as opposed to ground level. Less money due to being in basement?
5:50
Sometimes depressing not being upstairs or seeing light.
7:07
Artwork, tshirts on walls, etc. To make it more unique, fun to have people look through drawers. Reinforce treasure hunt.
8:22
Stuff on walls is fun and unique.
9:07
Customers aren’t in for the easy pick. They want to spend the time hunting for that one awesome piece.
9:50
Something different and unique. Make the experience for the customer as
10:43
Make customer as comfortable as possible.
12:30
Rearrange by season. To make the things most wanted available.
13:23
Keep it bright. Funky and different feel.
13:50
No specific color scheme. Gone with what it is. Redid floor, but kept 50’s tiles. Sixties colorful items on walls.
15:00
Sales dropped when they primed the stairwell. Didn’t attract customers.
15:56
Loud music in stairwell as attention grabber.
16:30
Create curiousity to attract attention.
17:05
Couldn’t work in sterile boutique or office, needs things to be more funky and upbeat.
17:50
Ideal space. Don’t know. Street level. Big windows, high 20ft celings. Red brick walls. Less crowded than TruValue. New men’s wear.
19:38
Fun old posters, velvet paintings. As much fun looking at the clothes as the stuff on the walls. Showcasing history instead of trying to recreate it.
20:15
The same way I’d choose to decorate my house.