March 22nd, 2009

Process: Heidi Korens Shoot


TruValue Vintage Shoot: March 22nd from Mark Stokoe on Vimeo.

Stop motion of our shoot at TruValue Vintage for Heidi’s chapter in the book.
Music by Fatboy Slim “Build It Up, Tear It Down”, from the album “You’ve Come A Long Way Baby”

March 17th, 2009

Sample Spreads: Heidi Korens

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January 20th, 2009

Ideation: TruValue Vintage Photoshoot

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Developing concepts for Sunday or Monday’s photoshoot with Aaron and Heidi at TruValue Vintage.
Aaron
Focus on his use of space and attitude to create mood and ambiance. Air of informality. Sense of nostalgia. The space has to be fun. The shoot will need to put some emphasis on the notions of chaos and color within the space, without getting too distracted.

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Heidi
Air of oppression in the space. The weight of the warehouse and it’s contents needs to be starkly visually apparent. The shot can’t rely on Heidi’s expressions. The atmosphere needs to be washed out and a little grainy, perhaps, to play up the feeling of stagnancy in the working area.