An engaging integrated campaign incorporating paid social and web ads, landing pages, organic reach, targeting both executives and social media practitioners looking to see the real return on investing in social.
A fun and irreverent integrated campaign incorporating paid social and web ads, landing pages, organic reach, all targeting social media professionals looking to get ahead of the curve.
One of the greatest challenges that social media practitioners face is proving the real world value of their work. Social analytics have tended to rely on vanity metrics such as likes and shares. This campaign provides tools to help social professionals and executives measure and assess the business impact of investing in a sound social media strategy.
The design for the campaign used quirky and informative diagrammatic illustrations to highlight the value of social. Its major content pieces were short digestible videos offering tips on proving social ROI, as well as a long form print piece aimed to educate executives and directors on their potential returns through case studies and aggregated research.