Dimensions to Data

Creative Direction / Branding / Design

Created with the Virtualitics Marketing team.

Virtualitics’ mission is to change the world we live in by delivering next generation, simple to implement AI technology that helps business users, analysts, and data scientists solve some of the world’s greatest challenges.

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Whether it is aiding in the discovery of solutions to improve human health, protecting the homeland through predictive maintenance AI solutions, or helping businesses make decisions that improve the efficiency and effectiveness of their products, the Virtualitics AI platform contributes to make a better and more data driven world.

The Logo

Created The Virtualitics Marketing team wanted their updated logo to have a more contemporary and dynamic look than the original. The logomark would also include a revision of the original triangle motif that could be abstracted for use as a graphic device in their design collateral. In order to ensure continuity in the brand, the revised wordmark retained the primary typography of the original.

As part of the soft refresh of the brand, the updated logo retained elements from the original, while refining them and added more vibrance to the wordmark. See the before and after below.

Brand Visuals

The cornerstone of the Virtualitics visual brand is evocative 3D renders and fluid wireframes that highlight the dynamic, innovative, and flexible nature of their product. They are an abstract representation of how Virtualitics balances aesthetic and function. In order to keep the brand scalable and cost-effective, the visuals draw from a mix of bespoke and reworked stock imagery.

Document & Ad Collateral

Brand Guidelines

The Virtualitics team requested a robust set of brand guidelines to help ensure that their internal team (which had no in-house designers) would be equipped to create a consistent visual brand identity when working with external creatives.

Say hello!

Phone: +01 778 998 5592
Email: creative@markstokoe.ca
LinkedIn: markstokoe