VN x Cannes – Mark Stokoe Creative

Viral nation x Cannes

Concept Dev / Creative Direction / Project Mgmt / Design

Created with the Viral Nation Corporate Marketing and Experiential Marketing teams, the event team at Cannes Lions, and the exceptional animation team at Good Bad Habits.

+ Full Credits

Creative Direction: Mark André Stokoe | Design: Mark André Stokoe & Catherina Walrond | Producer: Brandon Lentino | Copywriting: Viral Nation Corporate Marketing Team | Animation: Good Bad Habits

I'm a creator. Of course I'm in Cannes.

Representing talent ranging from mega-influencers and celebrities to athletes and niche creators, Viral Nation is industry-leading and award-winning influencer talent and marketing agency. This year they partnered with the illustrious Cannes Lions to create a luxurious and engaging rooftop lounge for featured creators and attendees to build relationships and unwind. We also developed a video billboard showcasing their diverse services to welcome over conference 15,000 attendees.

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This project came at an exciting time for Viral Nation. Working with them for the better part of a year as their fractional creative director, I was also in the midst of developing a brand refresh for them. With that on the horizon, but still about a month from launch, the partnership opportunity with Cannes Lions arose, but had a very short turnaround time of about two weeks to develop the lounge space and write, storyboard, and animate the high profile video billboard that would welcome the conference attendees. With that in mind, we created a bit of a transition visual identity that would align with the bright and sunny look and feel of Cannes, while incorporating isolated elements of what would become Viral Nation's new brand identity. This transitional look was then applied across event graphics, swag, signage, and even baked goods.

Creator Rooftop Lounge