2018 SOCIAL TRENDS
HOOTSUITE INTEGRATED CAMPAIGN
2018 SOCIAL TRENDS
HOOTSUITE INTEGRATED CAMPAIGN
A fun and irreverent integrated campaign incorporating paid social and web ads, landing pages, organic reach, all targeting social media professionals looking to get ahead of the curve.
A fun and irreverent integrated campaign incorporating paid social and web ads, landing pages, organic reach, all targeting social media professionals looking to get ahead of the curve.
Not all trends are worth following.
It's good to keep up with trends, but these days there are so many, it can be hard to filter the ones that matter from those that don't. This campaign revolved around the Hootsuite 2018 Social Trends Guide, an extensive content piece that highlights emergent trends that will be performance game-changers for social practitioners in the coming year.
The previous year's trend guide was by far our highest-performing content piece, and a substantial amount of ad spend would be backing the campaign. With a shoestring budget and in-house resources and talent, the team brought to life a cheeky concept that poked fun some of the more glaring flash-in-the-pan trends that social has been know for.
The Trends Guide
Creative Direction / Art Direction || Created with the fine folks of the Hootsuite Content and Design Teams
Social Videos
Concept Development / Creative Direction / Art Direction || Created with the fine folks of the Hootsuite Video and Social Teams
Photography & Ads
Concept Development / Photography / Art Direction || Created with the fine folks of the Hootsuite Video, Content & Design Teams
