CLARITY REDUX
VISIER BRAND EVOLUTION 1.0
CLARITY REDUX
VISIER BRAND EVOLUTION
An ongoing evolution of the Visier brand identity, addressing visual language, tone, and presence. A slow & steady reworking of collateral and brand assets.
An ongoing evolution of the Visier brand identity, addressing visual language, tone, and presence. A slow & steady reworking of collateral and brand assets.
Outsmart. Outperfom.
Brands tend to have a life of their own. They evolve naturally over time, but in the exceptionally fast-paced world of tech and software, sometimes they can use a little push to move the process along. Visier is in the fantastic position of already having a strong, well-defined brand and reputation in their market segment.
But new markets mean new challenges. Joining their team as the new Creative Director has allowed me the opportunity to help guide the growth of Visier's brand into the next stage of their evolution from an HR analytics provider into a tool that can help redefine how businesses think about and use data. And I get to make pretty cool stuff in the process.
Video Logo Bumper
Creative Direction / Design || Created alongside the exceptional team at Good Bad Habits.
Data Visualization Yule Log
Concept Development / Creative Direction / Design || Created with the fine folks of the Visier UX Team.
Clarity Magazine Vol. II
Creative Direction / Art Direction || Created with the inestimable Visier Creative Team & Hemlock Printers Ltd.
